Why an Awards Strategy is the key to Winning Blog

Imagine this: You're about to embark on a ‘working holiday' to a stunning island, where the sea is crystal clear, and the skies are a bright, inviting blue. The sun shines brilliantly, and the fresh sea air clears your mind, setting the perfect stage for productivity and relaxation.

On this idyllic island, everyone already knows who you are and what you do for business. Your expertise is appreciated, and everyone wants to collaborate with you. It sounds like a dream, right?

But there’s a catch.

The Challenge of the Unknown

There is only one flight to this paradise each year, and you don’t know when it is. To add to the uncertainty, you have a strict budget, but the cost of the flight remains a mystery until you’ve paid. You’ve no idea how much it’s going to cost you to get there or when you’ll be going.

As if that’s not enough, you need to pre-order all your meals, but there’s no menu. Suddenly, this dream holiday is starting to feel a bit more challenging than first anticipated.

However, all the best people in your industry will be there, and your team back home is relying on you to meet them. You can’t afford to miss out!

The Dilemma

What are you going to do? Stick a pin in a map? Flex your credit card? Jump on the next flight out of the country and hope for the best?

Of course not! You need a plan.

The Importance of Planning

Most of us wouldn't book a trip to an unknown destination, at an unknown time, for an unknown cost, with an unknown menu, without doing some major research and planning. That would be a recipe for disaster, wouldn’t it?

When you make an important journey, you plan it into your diary around other commitments.

You research and select the destination that suits your taste and budget. You book the best activities for you and avoid the ones you know won’t be a success. You choose the meals that you will enjoy and avoid the ones you won't.

And the outcome? A happy and relaxing trip.

Drawing Parallels to Business Success

Now, let’s think about the journey to winning awards. The people with a strategically mapped-out awards plan are the most prolific winners, with the highest value businesses.

They approach entering any business award with a clear plan, often started at least a year in advance. They understand exactly where they want awards to take their business and precisely how to get there, with all the category choices, costs, and logistics planned for the year ahead. And they avoid the awards that won’t bring out their best or help them get to where they want to be in life.

They stay on track with the direct route to awards success because they have an expert guide.

The Ultimate Question

So let me ask you this: If you could discover where each award can take you, in business and life, exactly when and how to get there, and even how much it costs, would you still risk it all by setting out on your awards journey without a map or a guide?

The answer is clear.

Just as you would meticulously plan your dream holiday, approach your business awards journey with the same level of detail and preparation.

With a strategic plan and expert guidance, you can navigate the path to success with confidence and clarity.

Don’t leave it to chance—plan your route and enjoy the journey to the fullest!

Start Building your Awards Strategy

Take the first step to building your own awards strategy and get your free awards list here.

Answer the questions, and you'll receive a targeted list of awards you can add into your awards strategy.

Or get in touch with our team, and we can help you get started.

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