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Now in its 16th year, the UK Customer Experience Awards is one of the most highly regarded customer experience (CX) awards for both B2B and B2C businesses.

We’re proud to be a partner of these awards. Year-on-year they celebrate the very best in Customer Experience, from SMEs to industry giants, and we’ve loved being along for the journey, supporting entrants with free webinars, judging entries and presentations, and attending the glamorous ceremony at Wembley Stadium.

These annual awards represent the ‘biggest celebration of customer experience in the UK', and winning can prove to be a real springboard to future success.

Over the years, The UK Customer Experience Awards™ has evolved into more than just an awards event—it’s a platform for knowledge-sharing and industry growth. Bringing together diverse leaders, innovative thinkers, and pioneering companies, it fosters connections and inspires excellence. By celebrating customer experience as a driver of business success, The UK Customer Experience Awards™ continues to shape the future of CX leadership.

Categories for 2025

With 26 categories available, there are plenty of opportunities for recognition of your CX accomplishments. Categories are split across five disciplines:

  • CX Classics: Celebrating the key elements of a world-class CX strategy.
  • CX Spotlight: Recognising particular industries and practices that are shaping the CX future.
  • DX Spotlight: Highlighting innovation and excellence in digital transformation across industries and customer experiences.
  • EX Spotlight: Recognising the employees providing best in class CX.
  • CX Professionals: Celebrating the individuals and teams who are essential for CX success.

CX Classics – 8 categories

  • Customers at the Heart of Everything™
  • Best Customer-Centric Culture
  • Best CX Strategy
  • Best Measurement in Customer Experience
  • Best Use of Customer Insight and Feedback
  • Best Customer Service
  • Best Contact Centre
  • Best Complaint Handling

CX Spotlight – 8 categories

  • Best Innovation in CX
  • Best Business Change or Transformation
  • Best Product or Service Development
  • Best B2B CX
  • Best BPO Partnership
  • Best CX for Vulnerable Customers
  • Best Accessibility in CX
  • Best ESG Framework

DX Spotlight – 5 categories

  • Best Digital CX
  • Best Use of Technology
  • Best Digital Transformation
  • Best Use of AI
  • Best User Experience

EX Spotlight – 3 categories

  • Best Employee Experience
  • Best Learning and Development
  • Best Employee-Driven CX

CX Professionals – 2 categories

  • CX Team of the Year
  • Leader of the Year

IMPORTANT DATES FOR YOUR DIARY

  • Entries Open: NOW
  • Super Early Bird Deadline: Friday 28 March 2025
  • FREE Webinar: How to Write an Award-Winning Entry: Wednesday 9 April 2025
  • Early Bird Deadline: Friday 16 May 2025
  • Final Deadline: Friday 27 June 2025
  • Finalists Announced: Friday 18 July 2025
  • FREE Webinar: How to Create a Winning Presentation: Thursday 24 July 2025
  • Awards Finals: Friday 3 October 20245
  • Awards Ceremony: Thursday 16 October 2025

Click here for more information on the UK Customer Experience Awards. Good luck if you decide to enter this year.

FREE AWARD ENTRY WRITING WEBINAR

We've partnered with the UK Customer Experience Awards to bring you an exclusive award entry writing webinar on Wednesday 9 April 2025 at 12.00pm UK time.

UKCXA25 Entry Webinar Promo

During this webinar, Donna will help you write an outstanding award entry, teaching you:

  • How to identify your award-winning USP
  • How to choose a winning category
  • How to write an outstanding story
  • How to present your evidence
  • How to impress the judges

Plus Q&A session with Donna to get the insights you need to put together a winning entry.

BOOK YOUR PLACE NOW

FREE AWARD PRESENTATION WEBINAR

If you make it through to the awards finals, we’ve arranged the ideal webinar for you – again, through our partnership with the UK Customer Experience Awards. We will be bringing you an exclusive award presentation webinar on Wednesday 20 August 2025 at 12.00pm UK time.

UKCXA25 webinar OToole presentation

Donna will be returning for this webinar to help you create a presentation that wows the judges, teaching you:

  • How to plan your presentation
  • How to choose your presentation tools
  • How to select a presentation team
  • How to create winning content
  • How to present with confidence

BOOK YOUR PLACE NOW

DISCOVER MORE

As a longstanding partner of the awards, we understand exactly what it takes to win and what the judges are looking for in your award entries – this means we can provide expert help if you are considering entering this year.

We’ll help you tell your story in the most powerful and high-impact way possible, so that the judges really take notice of your achievements.

And don’t worry – one of our expert account managers will look after each stage of the process from start to finish, giving you complete peace of mind.

We would love to hear from you! Simply contact us here, and we’ll be in touch to arrange a FREE discovery call.

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