Thursday 17th October 2024 saw the latest UK Customer Experience Awards winners announced at the iconic Wembley Stadium.
The UK Customer Experience Awards (UKCXA)once again set the stage to honour the most outstanding performers in customer service across a wide range of industries. From finance giants to innovative start-ups, this year’s winners have showcased exemplary commitment to enhancing customer experience.
With excellent entries and innovations that raised the bar, the event celebrated businesses that have made customer satisfaction their top priority.
The UKCXA continues to be one of the most prestigious awards for companies striving to deliver excellence in customer service, and the 2024 edition did not disappoint.
Record-breaking night for August Recognition
August clients came home with 12 awards – our biggest ever haul of trophies in one night!
In today’s competitive market, customer experience has become a decisive factor in determining a brand’s success. Consumers are no longer swayed by price or product alone; they seek personalised, seamless interactions. This is why businesses that excel in CX are not just serving their customers better—they're positioning themselves as leaders in their industry.
We are ecstatic to be working with industry-leading businesses, helping them to get the recognition they deserve for their customer experience and achieving their award-winning dreams!
UK Customer Experience Awards Winners
Take a look at who took home Gold, Silver, and Bronze;
Customers at the Heart of Everything – Large B2C Company
Gold Winner: Octopus Energy
Silver Winner: HSBC UK
Bronze Winner: Fred. Olsen Cruise Lines
Customers at the Heart of Everything – Large B2B Company
Gold Winner: Dayforce
Silver Winner: Kerv
Customers at the Heart of Everything – SME
Gold Winner: Workspace Group
Silver Winner: FreeAgent
Bronze Winner: Protein Works
Customers at the Heart of Everything – Financial Services
Gold Winner: Co-op Insurance
Silver Winner: Homeprotect in Partnership with The Foundation
Best Customer-Centric Culture
Gold Winner: LoveAdmin
Silver Winner: Market Harborough Building Society in partnership with Elev-8 Performance Improvement
Bronze Winner: Suits Me
Best Customer-Centric Culture – Large Company
Gold Winner: Ageas UK
Silver Winner: OVO
Bronze Winner: SSEN Transmission
Best Customer Experience Strategy
Gold Winner: DHL Supply Chain
Silver Winner: OVO
Bronze Winner: Yodel in partnership with Concentrix
Best Measurement in CX
Gold Winner: DHL Supply Chain
Best use of Customer Insight & Feedback
Gold Winner: Vodafone UK
Silver Winner: Dayforce
Bronze Winner: Homeprotect in partnership with The Foundation
Best Customer Service – Financial Services
Gold Winner: ALA Insurance Brokers
Silver Winner: Zing by HSBC
Best Customer Service – Large Company
Gold Winner: Fred. Olsen Cruise Lines
Silver Winner: Unibail-Rodamco-Westfield in partnership with Ethos Farm
Best Customer Service – SME
Gold Winner: Verplas
Silver Winner: Octopus electric Vehicles
Bronze Winner: SearchFlow
Best Business Change and Transformation
Gold Winner: Cadent Gas in partnership with Skewb
Silver Winner: Plusnet Ltd (part of BT Group)
Bronze Winner: Arbor Education
Best Complaint Handling
Gold Winner: Vodafone UK
Silver Winner: Pension Insurance Corporation (PIC)
Best Innovation in CX
Gold Winner: Wipro Ltd
Best Digital CX
Gold Winner: Co-op Insurance
Silver Winner: Coutts
Bronze Winner: Vodafone UK
Best use of Technology
Gold Winner: Kaizen Ticketing
Best use of AI
Gold Winner: Experian in partnership with UST
Silver Winner: NatWest
Bronze Winner: SSEN Transmission
Best Digital Transformation
Gold Winner: Experian
Silver Winner: Scottish Power
Bronze Winner: Ageas UK
Best Digital Transformation – B2C
Gold Winner: Kaizen Ticketing
Silver Winner: ASOS
Best B2B Customer Experience
Gold Winner: Landmark Information Group
Silver Winner: Premier Foods in partnership with DHL Supply Chain
Bronze Winner: Cisco
Best BPO Partnership
Gold Winner: Premier Foods in partnership with DHL Supply Chain
Silver Winner: ASOS in partnership with Tech Mahindra
Best CX for Vulnerable Customers
Gold Winner: London Luton Airport
Silver Winner: Wolferstans LLP
Best CX for Vulnerable Customers – Utilities
Gold Winner: Octopus Energy
Silver Winner: OVO
Best CX for Vulnerable Customers – Financial Services
Gold Winner: Fidelity International
Silver Winner: HSBC UK in partnership with Cowry Consulting
Bronze Winner: Money Wellness
Best Product or Service Development
Gold Winner: Fidelity International
Silver Winner: LoveAdmin
Bronze Winner: The Insurance Emporium
Best VOC Initiative
Gold Winner: SSEN Transmission
Silver Winner: Ageas UK
Bronze Winner: AXA Health in partnership with Ipsos
Best Employee Experience – Large Company
Gold Winner: Dayforce
Silver Winner: LV= Financial Services
Bronze Winner: Cadent Gas
Best Employee Experience – SME
Gold Winner: ALA Insurance Brokers
Silver Winner: SF Recruitment
Best Employee-Driven CX
Gold Winner: SGN
Silver Winner: LV= Financial Services
Bronze Winner: Landmark Information Group
Best Learning & Development Programme
Gold Winner: Market Harborough Building Society in partnership with Elev-8 Performance Improvement
Silver Winner: Zurich Insurance in partnership with Be Human Collective
Bronze Winner: Chiltern Railways, CrossCountry Trains, the Rail Delivery Group in partnership with CGA Experience
CX Leader of the Year
Gold Winner: Ethos Farm – Sally Allington
Silver Winner: Vodafone UK – Sophie Moglione
Bronze Winner: APCOA – Kevin Sumner-Hindley
CX Team of the Year – Large Company (over 5000 employees)
Gold Winner: Zurich Insurance
Silver Winner: Vodafone UK
Bronze Winner: HSBC UK
CX Team of the Year – Large Company (up to 5000 employees)
Gold Winner: London Luton Airport
Silver Winner: APCOA
Bronze Winner: SGN
CX Team of the Year
Gold Winner: Quirky Campers
Silver Winner: SMARTY mobile
Bronze Winner: MPB
Success Stories: Standout Winners
The 2024 UKCXA winners showcased a wide array of success stories, from small businesses making a big impact to large corporations raising the bar in CX.
David and Goliath
The David and Golaith story is one we love to hear about in awards, and the UKCXAs did not disappoint.
Innovative SME Kaizen Ticketing beat retail giant ASOS to the Gold in the Best Digital Transformation – B2C category.
Showcasing that judges want to recognise the business that is doing the best in that category, regardless of their size or legacy. And in this case, Kaizen's story was a standout and came out on top. Massive congratulations to the team!
Scoring Top Marks
Every year, finalists aren't just battling it out for their category win, they are also in with a chance of being announced as the overall winner. A prestigious title given to just one finalist who scores the highest score across their written entry and finalist presentation.
The UK Customer Experience Awards overall winner for 2024 was awarded to global data and technology company Experian. Adding to their 2 other golds for Best Digital Transformation and Best use of AI. Huge congratulations to Experian!
Could you win in 2025?
The UK Customer Experience Awards has demonstrated the critical role of customer-centric innovation in today’s business landscape.
This year’s winners have set a new standard for customer service excellence. These success stories not only highlight the power of prioritising customer experience but also reinforce the long-term benefits of doing so—boosting credibility, enhancing brand loyalty, and driving sustainable business growth.
If you're putting customers first and prioritising their experience, you need to get involved with these awards.
They open for entries in February 2025, but if you want to find out if you have what it takes to win, contact us now.
We can review your CX achievements so far, advise you on whether you can enter, give you the guidance you need to win in 2025.
